Reducing Fraud on Incentive Sites

April 19th, 2008 | by admin |

Fraud is the number one killer of incentive publishers! Really though, if you get frauded not only will you be out a lot of money but your affiliate networks will never want to work with you again. There are however, ways to minimize the risk.

  • Get all the user’s contact info
    • Name, Address, E-Mail, Phone Number
    • Verify their e-mail address.
    • Record their IP and use cookies to track duplicate accounts too
    • Verify their phone number with a service like onverify.com or TeleSign
  • Don’t pay out before you get paid by your affiliate networks!
    • Cash incent sites rely on this as their competitive advantage, don’t.
    • You will get scammed and be left holding an empty bag.
    • Reports on reversed leads will come back to haunt you!
  • Payout Methods
    • If you use PayPal, make sure they are using a Verified account.
      • If you pay to unverified users and then don’t get paid for their leads, you have no way to get your money back.
    • If by check, don’t allow PO Boxes.
  • Double check sketchy activity
    • 2-3 accounts from 1 IP? Investigate.
      • Like I mentioned, use cookies to track individual computers when you can.
      • E-Mail them and ask for an explanation.

As the incentives market matures, more and more scammers are coming in so we, as incentive publishers need to be proactive in reducing fraud. If you have less reversals than other incentive publishers your affiliate networks will love you and help you out even more. It’s worth getting your fraud prevention in place and working effectively because without it you will be hit and have trouble getting back into the market.

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